Smarton ®
Brand Identity 2022
SmartOn is the official distributor in Azerbaijan of leading brands such as LG Electronics, Panasonic, Gree and Daikin. The main activity of the company is based on sales and service
Brand Personality
Since the day it was founded, the company has focused on introducing smart devices to people under its own name, making them realize that the era we live in consists of smart devices, and bringing them together with smart devices. Unfortunately, the first logo and the colors chosen could not convey these ideas to people properly.
Smarton wanted to be seen as a dynamic, modern and pleasant in the new brand identity.
In the new brand identity we created, we focused on the basic ideas and history of the company, both visually and technically. What the company wanted from us was to create something new without radically changing the logo images. We were free to choose the colors. That's why we chose a color palette for a smart electronics retailer that will never go out of style.
