INTELLER©
EN.
Inteller is a daily news app that provides you with the latest intel on what is happening around the world. From politics to business to culture, Inteller brings you the most important stories of the day in an easy-to-read format. Plus, our team of experts offers insights and analysis on each story, so you can make informed decisions about the information you consume. Whether you're a news junkie or just want to stay up-to-date on the latest headlines, Inteller is the app for you.
FR.
Inteller est une application d'actualités quotidiennes qui vous fournit les dernières informations sur ce qui se passe dans le monde. De la politique aux affaires en passant par la culture, Inteller vous apporte les histoires les plus importantes de la journée dans un format facile à lire. De plus, notre équipe d'experts offre des informations et des analyses sur chaque histoire, afin que vous puissiez prendre des décisions éclairées sur les informations que vous consommez. Que vous soyez un accro de l'actualité ou que vous souhaitiez simplement rester au courant des derniers titres, Inteller est l'application qu'il vous faut.
ES.
Inteller es una aplicación de noticias diarias que le brinda la información más reciente sobre lo que sucede en todo el mundo. Desde política hasta negocios y cultura, Inteller le trae las historias más importantes del día en un formato fácil de leer. Además, nuestro equipo de expertos ofrece información y análisis de cada historia, para que pueda tomar decisiones informadas sobre la información que consume. Tanto si es un adicto a las noticias como si simplemente quiere estar al día con los últimos titulares, Inteller es la aplicación para usted.
Client: Inteller©
Year: 2022
Service: Brand Identity
Studio : Sky© Co.
Designer: Muhammad Abu Bakr
For the typography, we chose a clean, standard style, and then created the logo with a unique personality. Seeking to convey the versatility of the brand, the logo was designed to adapt to different frame formats, making the application of the brand fully responsive.
The construction of the brand took these aspects into account, in addition to bringing a more minimalist language while transmitting this solidity present in the company, the color palette is inspired by The yin yang, an ancient symbol of harmony and balance, challenges the conventional association of light with good and darkness with evil.
In its applications, we highlight the brand, with the use of the logo in the full extent of the materials, contrasting with the rest of the clean and minimalist design, to convey all the sophistication, innovation and high standard of the brand.
The art direction was fully managed by Inteller’s art director, including branding, design management, and product design. We helped Inteller develop an identity that introduces a perfectly conceived set of images with a unique design, without feeling cliché, cloying, or cheesy. These integrate seamlessly with the brand colors, the logo, and the icon on its own.
