Art of Personalising your Buyer's Journey in your Online Store
Keeping your website visitors coming back time after time isn’t easy. You need to find ways to keep them interested and engaged so they keep coming back again and again. One way that you can do this is by personalising the buyer’s journey with your online store. This will make them feel that they are valued customers and not just mere numbers on a screen. When website visitors return, they will have tailored recommendations based on their past purchases and browsing history. Branding and digital agencies have found new ways to make the online shopping experience more personal by getting to know them better. Doing so allows you to tailor new products to further increase their loyalty to your online store. Keep reading for everything you need to know about personalising your buyer’s journey with your e-commerce store, as well as a few tips on how to get started!
What is a Buyer’s Journey?
The buyer’s journey is the sequence of events that leads to a purchase. You might have heard the phrase “customer journey”, but buyer’s journey is a more accurate term because it can refer to any type of sale, such as business-to-business sales. The buyer’s journey consists of six steps:
1. Awareness - This is where your potential customer becomes aware that they have a problem that your product can solve. The challenge with this stage is that customers aren’t yet aware of their need for your product. How can you help them reach this awareness?
- First of all, you have to make sure that your marketing strategies are working and that you’re reaching the right types of people. When you’re marketing your online store, it’s important to remember that you’re not just speaking to customers who are currently in the buying process.
- You’re also speaking to people who are aware that they need your product but aren’t yet ready to buy it. You also need to understand who your target market is.
- Once you have this information, you can create marketing strategies that speak to them directly. For example, if your target market is stay-at-home parents, you can write blog posts or publish magazines that speak directly to them, or you can host events that are convenient for this group to attend.
2. Consideration - This is where customers decide they have a need for your product.
3. Decision - This is where customers have decided that your product solves their problem and are ready to buy it.
4. Purchase - This is when customers buy your product.
5. Post-Purchase - After your customers have purchased your product, it’s important to give them a good experience, as this can impact their future purchases.
6. Advocacy - After customers have received your product and liked it, they will recommend it to others.
Why is personalisation important for your e-commerce store?
Customers love it when they’re spoken to directly. When they visit your website and you’re recommending products that they’ve previously purchased or something they’ve browsed, they will feel special, which is commonly used in Brisbane as a digital marketing strategy. Additionally, they will also feel like you take the time to know your customers and understand what they want. When you’re personalising your buyer’s journey, you can learn more about your customers and what they like, which can help you tailor new products to them in the future. You can also tailor your marketing campaigns specifically to them, making them more effective. Moreover, personalising the buyer’s journey helps improve your website’s conversion rate. This figure refers to the percentage of people who visit your website and make a purchase. When you personalise your buyer’s journey, you can expect to see an increase in this percentage.
How to personalise your buyer's journey with your e-commerce store?
When you personalise your buyer’s journey with your e-commerce store, you are tailoring the experience to each individual visitor. Web agencies usually take some of the information that each visitor gives you and apply it to the rest of their experience on your website to help their clients determine if the user is new and personalise their shopping journey. For example, if a visitor browses your products and adds a few of them to their shopping cart, you can use their information to show them other products similar to those they’ve already chosen. You can also show them items that are related to their past purchases or items that they’ve browsed but haven’t purchased yet. There are a few ways that you can personalise your buyer’s journey with your e-commerce store:
Feedback
When customers leave feedback for the products that they’ve purchased, you can use this information to tailor their recommendations to each visitor.
Add Their Information to Their Shopping Cart
If a customer adds something to their cart, you can add their information to their “shopping cart” page. This will show them products that are similar to the ones they’ve already added to their cart.
Recommend Products Based on Past Purchases
When you sell a product and a customer buys it, you can use this information to make recommendations to other visitors based on this purchase.
3 Tips to Start Personalising Your Buyer’s Journey With Your E-Commerce Store
There are many ways to start personalising your buyer’s journey with your e-commerce store, but these three tips will help you get started right away:
Understand Your Customer’s Journey
Before you can personalise your buyer’s journey, you first need to know what it looks like. How do customers find your website? What do they do when they’re there? How do they leave? This information can help you create more effective marketing campaigns and learn more about your customers so you can make better recommendations for them in the future.
Use Data to Determine Where You Can Start
You don’t have to personalise your buyer’s journey from day one. Instead, you can use your data to determine where you can start. For example, if you’re using Shopify, you can use their recommendations engine to start personalising your buyer’s journey.
Ask Your Customers
Don’t forget to ask your customers how they want to be treated.
To conclude this article…
With all of the benefits that personalising your buyer’s journey can provide, there’s no doubt that it’s important for eCommerce branding and your online store. It can help you improve your conversion rate, convert new customers, and learn more about your customers so you can better cater to them in the future. It’s important to remember that personalisation is not about tricking your customers into buying products they don’t want. Instead, it’s about understanding your customers and speaking directly to them to show them that you care about their preferences.
