Client: Galicia
Designer and illustrator: Olena Kriachenko
Location: Ukraine
Task:
Develop the design of the labels of the limited citrus line of Galicia juices. The company has been on the market for a long time and produces only natural juices using the special technology of direct extraction without adding sugar, water and preservatives.
The main task is to highlight the line from all the juices in their assortment, as well as from competitors.
Develop the design of the labels of the limited citrus line of Galicia juices. The company has been on the market for a long time and produces only natural juices using the special technology of direct extraction without adding sugar, water and preservatives.
The main task is to highlight the line from all the juices in their assortment, as well as from competitors.
Solution:
Illustrations on a black background were developed for the design of the labels, which immediately stand out on the counter. The main idea is that the characters interact with the fruit according to the taste of the juice, and the bright colors are well read and accentuated on the black background. Stylized illustrations were created using a grain brush. Some elements are covered with the selective varnish and the seal of quality is made using the gold embossing technique.
Illustrations on a black background were developed for the design of the labels, which immediately stand out on the counter. The main idea is that the characters interact with the fruit according to the taste of the juice, and the bright colors are well read and accentuated on the black background. Stylized illustrations were created using a grain brush. Some elements are covered with the selective varnish and the seal of quality is made using the gold embossing technique.
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