Hyper-Personalisation at scale
for India’s Biggest Travel Sale.
Background & Goal:
Walmart-Flipkart owned Cleartrip is an online travel company. This year they were part of ‘Big Billion Days’ (India's Black Friday equivalent) offering greatest offers and discounts in travel.
Walmart-Flipkart owned Cleartrip is an online travel company. This year they were part of ‘Big Billion Days’ (India's Black Friday equivalent) offering greatest offers and discounts in travel.
Creative concept :
India' Baahar Milte Hain (India, let's meet outside). The existing TVC idea was about adding a twist to the Hindi/Urdu word 'Baahar' (Outside) that challenged the cultural norm of what this word meant to Indians.
India' Baahar Milte Hain (India, let's meet outside). The existing TVC idea was about adding a twist to the Hindi/Urdu word 'Baahar' (Outside) that challenged the cultural norm of what this word meant to Indians.
The task was to take this idea forward across Meta family of apps. We came up with a scalable solution to create hyper-personalised ads by geo-fencing popular locations like Malls, Cafes, Pubs, Beaches, Parks etc. in 11 cities. When users pass through the geo-fenced` location, they were served a customised ad from Cleartrip on Facebook and Instagram.
Technology:
Partnering with DeltaX we used their powerful AI and geo-fenced 400+ popular locations in 11 cities. 3000+ ad assets were generated with text overlays. 1500+ precisely targeted audience sets saw ads basis their locations.
Placement: Feed & Story Ads across Instagram & Facebook.
Teams: Shoutout to fab collaborators: Cleartrip's inhouse creative team x Delta X x Meta India
Teams: Shoutout to fab collaborators: Cleartrip's inhouse creative team x Delta X x Meta India
11 Cities. 400+ Popular Locations.
3000+ Assets.
