The Family Lineup
Snack bracket competition concept and tactics
Concept write up:

The Family Lineup competition pits either the Final Four or Elite Eight  of snack options at Walmart against each other to see which one is the fan favorite. Families can visit to download a Family Lineup bracket to fill out together to decide which is their snack MVP.

To promote the competition, the selected snacks would be showcased in-store through aisle violators. Messaging explains that each purchase counts as a vote and  would also direct shoppers online, where they can enter a code from the package to cast an additional vote, get access to valuable coupons and check scoreboard standings by state. 

The MVP snack receiving the most votes will be offered for a special Slam Dunk Rollback savings at the end of the promotion.