Isaac Anthony's profile

Avocado | Illustrations

Isaac Anthony
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avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
I teamed up with Bewilder Studio for developing illustrations for a short video series educating customers about the process behind making the handmade,100% organic mattresses in sunny California. 

Since Avocado is handcrafted with love using organic materials, it made sense to go with a hand drawn organic style. The balance of negative space and sketchy lines helped in staying true to the modern yet sophisticated nature of the brand.  

Client: Avocado
Studio: Bewilder.tv
Creative Direction: Ruan Vermeulen
Illustration: Isaac Anthony
Sketches
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
Style Test
avocado bed Character comfort couple explainer line mattress minimal mother
Style Frames
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
avocado bed Character comfort couple explainer line mattress minimal mother
Avocado | Illustrations
Published:
Isaac Anthony's profile

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Isaac Anthony's profile
Cape Town, South Africa

Avocado | Illustrations

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