From the idea of "Meet the Moment" DEBRAIN studio created a cross media campaign that spins around the user generated content website meetthemoment.com. People can upload photos, play around with type to inmortalize their moments of athletic adventure as fun postcards and finally give back to nature and communities. CLIF Bar donates $5 dollars to an environment oriented NFP of the user's choosing. If the site reaches the intended 10.000 uploads the donations will be doubled.
This project has been selected "Site of the day" by the Best design Web Award, Won a W3 silver Award, was featured in the AIGA member gallery and made it into the public shortlist at TheFWA!