Speed, energy and urban underground are the standards of this Adidas ad.

The creative process was very visceral and instinctive, we mainly wanted to transmit the explosion of energy that an athlete can get at the peak of their training.To obtain this we opted for a composition of uptempo and dark electronic music that created a feeling of stress on the viewer.

Regarding production, we used a combination of digital, analog and drum machines (Moog Subphaty, Juno 106, Roland 909) that gives us undeniable forcefulness.

To round off the urban experience we complete the spectrum of the composition with foley of the surrounding environment an athlete encounters during their training.