53w53 is a 1050ft tall building in Midtown, designed by French architect Jean Nouvel with interiors by Thierry Despont. It is characterized by a metal and glass façade that turns the building’s structural system into a distinct feature of its design.
My team at Pentagram was initially asked to develop an identity for 53w53: combining the building’s unique silhouette and two stylish colors such as gold and black, we created a timeless branding set that we applied to stationery, invites, floorplans, website and sales gallery experience.
Later we were asked to develop a series of marketing materials destined to sales agents and potential buyers, as well as advertising and direct mail.
Client: 53W53 (Hines, GS and Pontiac LG)
Agency: Pentagram
Areas of Focus: Naming, Brand Identity, Art Direction, Graphic Design, Editorial Design, Web Design
Year: 2017
Agency: Pentagram
Areas of Focus: Naming, Brand Identity, Art Direction, Graphic Design, Editorial Design, Web Design
Year: 2017
Creative Direction: Emily Oberman
Designers: Christina Hogan, Jonathan Correira
Project Management: Sarah Corey
Project Photos: Mike Garten
Postcard Photography: Giles Ashford
Designers: Christina Hogan, Jonathan Correira
Project Management: Sarah Corey
Project Photos: Mike Garten
Postcard Photography: Giles Ashford
