Hot. Cool. Yours.
In 2011, Creative Department of Bosco Company developed the official image/look concept
of the first Russian Winter Olympic Games.

The image concept of the XXII Winter Olympic Games in Sochi is based on a patchwork quilt idea.
The use of this idea is deeply rooted in nation's history and allows mixing various media elements, each with its own original characteristics. Patchwork quilt is the expression of the general philosophy of the XXII Winter Olympic Games in Sochi: unification of a great country that has numerous ethnicities with varied and rich cultural traditions and customs.

Development of Original Pattern Grid
Pattern Elements
27 types of Russian native folk craft ornaments have been used for the Original Pattern
of the XXII Winter Olympic Games in Sochi. 

Some of them are: Gzhel ceramics, Khohloma ornaments, Zhostovo painting, Palekh miniature painting, Pavlov Posad head scarfs, Vologda lace, Kuban stitch, Kubachin pattern, Yakut pattern, Severodvinsk painting, Mezensk painting, Rakulsk painting, Uftuzh wood painting, Wood carving, Russian muslin.
Ornaments on the Original Pattern Grid
Color Scheme of the Original Pattern
Color Wheel — an abstract illustrative organization of color hues around a circle that shows relationships between colors. Wheel sectors have various are painted in different hues ordered by spectral wavelength, with magenta sector connecting red and purple colors.
Gradient transitions in the Original Pattern of the Sochi Olympics correspond to the color order
in the color wheel.
Ornaments of the Original Pattern on the Color Scheme
Sochi 2014 Look of the Games
Look of the XXII Winter Olympic Games in Sochi reflects both the ideology of the Games as international Olympic family and the character of the modern Russia.
This idea organically transformed into the bright, vibrant, and creative Look of the Games. It emphasizes respect for the past, enjoyment of the present, and aspiration for the future.
How it was…
All rights to use the Look of the Games belong to the International Olympic Committee.
Photographs are from the photo archive of the press service of the Sochi 2014 OCOG. 
More photos on the official photostream Sochi 2014