Kathryne O'Haire Art Supply Store is a retail store that specializes in providing high-quality art supplies to artists of all skill levels. The store's mission is to create a welcoming and inspiring environment where artists can find the tools and materials they need to express their creativity. The company was looking to create a logo that would reflect the store's mission and values while creating a memorable and recognizable visual identity.

Challenge:

The challenge for this project was to create a logo that accurately reflected the store's mission and values while also appealing to the target audience. The design team had to create a logo that was unique and memorable, making it easy for customers to recognize and remember the store. Additionally, the logo had to be versatile, allowing it to be used in a variety of applications, such as signage, advertising, and promotional materials.

Solution:

The design team started by researching the target audience and creating a design brief that outlined the project objectives, design elements, and expectations. They then started brainstorming logo design concepts and narrowed them down to a few options.

The final logo design was a simple and elegant design featuring a stylized art supplies that worked in the negative spaces of various letters in the name. The color palette used was earthy and natural, reflecting the store's commitment to providing high-quality art supplies in a welcoming and inspiring environment. The typography used was modern and clean, adding to the overall elegance of the logo.

The logo was designed to be versatile, allowing it to be used in a variety of applications, such as signage, advertising, and promotional materials. The logo was easily recognizable even when scaled down or used in black and white.

Results:

The outcome of the logo design for Kathryne O'Haire Art Supply Store was a resounding success. The final design was able to effectively reflect the store's mission and values while appealing to the target audience. The logo was distinct and memorable, making it easy for customers to recognize and recall the store. It was also versatile, allowing it to be applied in a range of settings such as signage, advertising, and promotional materials. The final design garnered positive feedback from both the client and target audience, enabling the store to establish a strong visual identity that accurately conveyed its mission and values.