Cas Vogue® Branding

•

CAS VOGUE®

Cas Vogue is an architecture firm based in Sweden focusing on building spaces for creative solopreneurs and entrepreneurs who value great design and have a love for social well-being in their hearts.

The name is derived from the two words Cas and Vogue, which phonetically sound very right and also they sit very suitably together. We believe that every person has or should have the right to breath in a healthy surroundings.

We are committed to making the world a healthy and beautiful place through the persistent practice of our eco-friendly and net-zero approaches. We aspire to be a brand that inspires a healthy lifestyle and social well-being.

—

Cas Vogue är en arkitektbyrå baserad i Sverige med fokus på att bygga utrymmen för kreativa soloprenörer och entreprenörer som värdesätter fantastisk design och har en kärlek till socialt välbefinnande i sina hjärtan.

Namnet kommer från de två orden Cas och Vogue, som fonetiskt låter väldigt rätt och dessutom sitter de väldigt passande ihop. Vi anser att varje människa har eller bör ha rätt att andas i en hälsosam miljö.

Vi är engagerade i att göra världen till en hälsosam och vacker plats genom att ihärdigt tillämpa våra miljövänliga och netto-noll-metoder. Vi strävar efter att vara ett varumärke som inspirerar till en hälsosam livsstil och socialt välbefinnande.

Client — Cas Vogue, Sweden

Year — 2022

Scope — Logo Design, Brand Identity, Creative Direction

—

Credits:

Studio — Dam® Studio

Creative Director — Miqdam Sajid

LOGO

You can clearly see the shape and form being inspired by the brutalist style in the 1950's. It's essentially a monogram with the initials of the corporate name. Also, it very much looks like some kind of layout for the modern architecture.

COLORS

Colors can make or break an identity, they are literally the soul of any brand and it's communications.

We chose dark muted blue and light grey as the primary colors with modern pastel peach and light purple colors as the secondary or accent colors to convey the sustainable aspect of the brand.

APPLICATIONS

Now applications are an integral part of identity and they can be as simple as just having a business card to having a bespoke design system with icons, website layout, printables, OOH, etc.

For this particular instance, the applications were mainly stationary and just a wayboard. Now the posters are not part of the application but, we did them to see the potential of the brand elements and colors. Also, we wanted to experiment with the layouts for posters and billboards if they ended up having one in the future.