How do you excite a skeptical fan base, launch the fifth installment to the X-Men franchise and stand out at a convention that’s over-saturated with the year’s top entertainment titles? It starts with a giant robot. To get audiences excited about "X-Men: Days of Future Past," we created a comprehensive launch campaign that included a giant Sentinel head at Comic-Con, a cache of online content built around the film's evil megacorporation, and a corporate lifestyle commercial that established the company’s sinister agenda.
With no paid media, the X-Men: Days of Future Past launch campaign took the web by storm, garnering over 3 million video views and over 400 million social media and editorial impressions in one week.
Sentinels are capable of mobilizing in response to international turmoil at a moment’s notice.
May 18, 1974, Congress passed MACA (Mutant Arrest and Containment Act), deploying Sentinels to the top 5 most densely populated cities in the U.S.
Since their initial deployment, Sentinels have been standard issue in the U.S. presidential security attaché.
CREDITS
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Creative Direction: Chris Eyerman
Art Direction: Nick Boes
Production: Angela Daily
Copywriting & Strategy: Spencer Donald, Meredith Rose
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Creative Direction: Chris Eyerman
Art Direction: Nick Boes
Production: Angela Daily
Copywriting & Strategy: Spencer Donald, Meredith Rose
Design: Chris Eyerman, Nick Boes, Jaclyn Yuan
Image Compositing: Chris Eyerman, Nick Boes
Illustrator: Chris Lee
Animation: Nick Boes, Sanketh Yayathi, Wilson Saloj
Technical Developer: Aaron Buchanan
Development: Ben Priddy, Christine Chung, Chi-Chi Wang
3D Modeling & Animation: Patrick Surace
Video Production: Logan & Sons
Video Post Production: Logan, Nick Boes
Image Compositing: Chris Eyerman, Nick Boes
Illustrator: Chris Lee
Animation: Nick Boes, Sanketh Yayathi, Wilson Saloj
Technical Developer: Aaron Buchanan
Development: Ben Priddy, Christine Chung, Chi-Chi Wang
3D Modeling & Animation: Patrick Surace
Video Production: Logan & Sons
Video Post Production: Logan, Nick Boes
RECOGNITION
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CREATIVITY
07.30.2013 TV Spot of the Day
07.30.2013 Web Pick of the Day
FWA
10.12.2013 Site Of The Day
AWWWARDS
07.30.2013 TV Spot of the Day
07.30.2013 Web Pick of the Day
FWA
10.12.2013 Site Of The Day
AWWWARDS
08.15.2013 Site Of The Day
BEHANCE
06.03.2014 Homepage Feature
06.03.2014 Homepage Feature
