X-Men: Days of Future Past - Trask Industries
Client     Fox
Studio    Ignition Creative
Date       July, 2013
Link        Trask-Industries.com
How do you excite a skeptical fan base, launch the fifth installment to the X-Men franchise and stand out at a convention that’s over-saturated with the year’s top entertainment titles? It starts with a giant robot. To get audiences excited about "X-Men: Days of Future Past," we created a comprehensive launch campaign that included a giant Sentinel head at Comic-Con, a cache of online content built around the film's evil megacorporation, and a corporate lifestyle commercial that established the company’s sinister agenda.
With no paid media, the X-Men: Days of Future Past launch campaign took the web by storm, garnering over 3 million video views and over 400 million social media and editorial impressions in one week.
Sentinels are capable of mobilizing in response to international turmoil at a moment’s notice.
May 18, 1974, Congress passed MACA (Mutant Arrest and Containment Act), deploying Sentinels to the top 5 most densely populated cities in the U.S.
Since their initial deployment, Sentinels have been standard issue in the U.S. presidential security attaché.

Creative Direction: Chris Eyerman
Art Direction: Nick Boes
Production: Angela Daily
Copywriting & Strategy: Spencer Donald, Meredith Rose
Design: Chris Eyerman, Nick Boes, Jaclyn Yuan
Image Compositing: Chris Eyerman, Nick Boes
Illustrator: Chris Lee
Animation: Nick Boes, Sanketh Yayathi, Wilson Saloj
Technical Developer: Aaron Buchanan
Development: Ben Priddy, Christine Chung, Chi-Chi Wang
3D Modeling & Animation: Patrick Surace
Video Production: Logan & Sons
Video Post Production: Logan, Nick Boes
07.30.2013 TV Spot of the Day
07.30.2013 Web Pick of the Day

10.12.2013 Site Of The Day

08.15.2013 Site Of The Day
06.03.2014 Homepage Feature
X-Men: Days of Future Past - Trask Industries
Multiple Owners
Nick Boes