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For the launch of our new studio, we wanted to present our association without falling into all the “union” imagery. To do so, we decided to work… Read More
For the launch of our new studio, we wanted to present our association without falling into all the “union” imagery. To do so, we decided to work with the opposite concept, and created a video where Julien and Eve would simply beat the &*!# out of each other. Of course, we wanted the video to remain playful and still depict the camaraderie that truly is at the core our our work. The concept also allowed us to showcase our usual props and materials but give them a second meaning and by using them as weapons. Read Less
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For the launch of our new studio, we wanted to present our association without falling into all the “union” imagery. To do so, we decided to work with the opposite concept, and created a video where Julien and Eve would simply beat the &*!# out of each other. Of course, we wanted the video to remain playful and still depict the camaraderie that truly is at the core our our work.
 
The concept also allowed us to showcase our usual props and materials but give them a second meaning and by using them as weapons.