• Add to Collection
  • About


    This small illustration based campaign offers Hoover's Vaccuums and Power Scrubs as the easy solution to getting away with any dirt and mess.
A campaign that delivers the message that it is very easy to get away with the mess when you have Hoover Power Scrubs and Vacuums.
Users can access getawaywithit.com to find assistance in efficiently cleaning up stains and mess with the help of Hoover range of products. All they do it post a picture of what is to be cleaned and describe it. Assistants from Hoover revert back in 24 hours with a solution to "Get Away With It".
Website also ties in with twitter as a social platform where users can show their funny bone and write in 140 characters how they got away with something by using #GotAwayWithIt. 
Users make use of #GotAwayWithIt to narrate in 140 characters a story of how they "got away with it".
Art Director: Rushil Nadkarni 
Copywriter: Rushil Nadkarni
Illustrator: Rushil Nadkarni
School: Savannah College of Art and Design