Mountain Bites is an energy and healthy snack bar for athletes and adventurers. Based in Monterrey, Mexico, the brand is heavily focused on an active lifestyle with a great passion for adventure and nature.
Our branding solution combines an earth inspired color palette with a series of illustrations that highlight athletes and activities such as hiking, climbing, mountain biking and downhill. The unique style and stroke of the images seeks to provide an approachable, friendly and fun take on these activities, to create a dynamic yet relaxed feel.
A clean and “rocky” typographic logo is combined with a dynamic icon to create a bold duo that further highlights the brand’s commitment to movement and energy through natural and healthy ingredients.
