A logo and branding project for commercial video production company ‘White Circle’.
The idea was to create a simple, elegant logo that captured the importance and use of light within the business. As a naturally forming example of light creating a white circle an eclipse was used to develop the 'C' at the heart of the design. A sophisticated logo was formed around the central 'C' to represent the client. Throughout the stationery and web design a simplistic approach was taken to compliment the structure of the logo design.
The project covers logo design, branding, print, digital and motion implemented across stationery, web design and an animated video sting. Website design : Joint project with Pixelfish.