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    The Zimbabwe Anti Poaching Walk was created to draw attention to the important issue of the continuing killing of endangered wildlife in Zimbabwe… Read More
    The Zimbabwe Anti Poaching Walk was created to draw attention to the important issue of the continuing killing of endangered wildlife in Zimbabwe and Africa. The event needed a memorable identity that represented and reflected the subject matter. As one of the most famously endangered African animals the rhino was chosen as the face for the event; an animal facing a serious poaching crisis. The idea for the proposed design was to adapt and simplify the rhino’s unusual, angular cranial structure and to create a dramatic, impactful symbol. Influence for the design and colour scheme was taken from the traditionally simplified shapes and rich, natural oranges and yellows found in traditional Zimbabwean art. The bold stamp was then implemented on to proposed promotional material such as clothing and pin badges. Read Less
    Published:
Zimbabwe Anti Poaching March
 
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The Zimbabwe Anti Poaching Walk was created to draw attention to the important issue of the continuing killing of endangered wildlife in Zimbabwe and Africa. The event needed a memorable identity that represented and reflected the subject matter.
 
As one of the most famously endangered African animals the rhino was chosen as the face for the event; an animal facing a serious poaching crisis. The idea for the proposed design was to adapt and simplify the rhino’s unusual, angular cranial structure and to create a dramatic, impactful symbol. Influence for the design and colour scheme was taken from the traditionally simplified shapes and rich, natural oranges and yellows found in traditional Zimbabwean art. The bold stamp was then implemented on to proposed promotional material such as clothing and pin badges.
 
 
 
Logo identity
 
 
Photographic treatment
 
 
Brand icon
 
 
T-shirt
 
 
Photographic treatment
 
 
Pin badges
 
 
Photographic treatment
 
 
Icon structure
 
 
Icon - early concepts
 
 
Icon development