Scope of work
Logo design, visual identity, illustrations, social media design
Rebranding a restaurant chain TrueCost
Truecost is a chain of fair-price restaurants with drinks and food at cost price, which can be accessed by paying an admission fee.
This is the fastest growing chain, which already includes 8 restaurants in Moscow and 1 in Singapore.
In 2016, TrueCost won gold in the Palme d'Or restaurant awards, and two years later was one of the top three concepts in Europe - concept restaurant awards 2018 in Belgium, receiving a bronze palme d'Or.
By 2022, a rebranding was needed to occupy a new niche and attract a new additional segment of the target audience
This is the fastest growing chain, which already includes 8 restaurants in Moscow and 1 in Singapore.
In 2016, TrueCost won gold in the Palme d'Or restaurant awards, and two years later was one of the top three concepts in Europe - concept restaurant awards 2018 in Belgium, receiving a bronze palme d'Or.
By 2022, a rebranding was needed to occupy a new niche and attract a new additional segment of the target audience
Thank you for your attention!
Have a project? Contact to → jevadsgn@gmail.com
