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    We created a competition for women to win a place in a samba school parade with the Vila Isabel school. Women sent in their videos from all over … Read More
    We created a competition for women to win a place in a samba school parade with the Vila Isabel school. Women sent in their videos from all over Brazil and 200 women won a place to participate in the parade. Pantene created the parade theme for the school around hair costumes, and also designed the floats.More than 5000 people did Hair Samba in the 2011 Rio Carnival, led by Gisele, spokes person of Pantene and Brazil's most famous top model. Read Less
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Hair Samba
We created a competition for women to win a placein a samba school parade with the Vila Isabel school. Women sent in theirvideos from all over Brazil and 200 women won a place to participate in theparade.
Pantene created the paradetheme for the school around hair costumes, and a
Redesign of on-air imaging of the alternative music channel MK. Some of SA's top bands were used as MK brand ambassadors to communicate the ethos or vibe of the channel.
INTEGRATED
TECHNICAL SHEET

Guy Costa - Executive Creative Director
Alexandre Scaff - Executive Creative Director
Guy Costa - Art Director
Alexandre Scaff - Copywriter
Iara Regina Demartini - RTVC
Nathalia Ribeiro - RTVC
Letícia Thenard - AccountSupervisor
Andrea Fernandez - Account Manager