We created a competition for women to win a placein a samba school parade with the Vila Isabel school. Women sent in theirvideos from all over Brazil and 200 women won a place to participate in theparade.
Pantene created the paradetheme for the school around hair costumes, and a
Redesign of on-air imaging of the alternative music channel MK. Some of SA's top bands were used as MK brand ambassadors to communicate the ethos or vibe of the channel.
Guy Costa - Executive Creative Director
Alexandre Scaff - Executive Creative Director
Guy Costa - Art Director
Alexandre Scaff - Copywriter
Iara Regina Demartini - RTVC
Nathalia Ribeiro - RTVC
Letícia Thenard - AccountSupervisor
Andrea Fernandez - Account Manager