「妳的好感愛車，由她用心設計」
我們透過 2 支影片訴說身為女性騎士
與全女性機車設計團隊的故事，
傳遞 Gogoro Delight「By Her, For Her」的精神，
向每一個她致敬。
To deliver the spirit of Gogoro Delight: "By Her, For Her",
To deliver the spirit of Gogoro Delight: "By Her, For Her",
we created 2 videos to tell stories and pay tribute to female scooter creators and riders in Taiwan.
By Her Story
「不好意思，讓妳久等了。」
「這一台以妳感覺為優先的機車，終於誕生。」
在台灣，有超過 6 百萬女性騎士；
「這一台以妳感覺為優先的機車，終於誕生。」
在台灣，有超過 6 百萬女性騎士；
60 年來，卻沒有一台車能回應她們的需求。
於是 Gogoro 發起全女性團隊，
以 By Her, For Her 為信念，
不僅開發機能，更要好好對待她的每一個感受。
我們深信 Gogoro Delight 存在的意義，
我們深信 Gogoro Delight 存在的意義，
正是為充滿行動力的台灣女子，
帶來無時無刻、無處不在的「#感覺好好」。
“Sorry for the long wait.”
”Finally, the first scooter designed by her, for her,
was born at Gogoro in 2022.”
In Taiwan, there’s over 6 million female riders.
“Sorry for the long wait.”
”Finally, the first scooter designed by her, for her,
was born at Gogoro in 2022.”
In Taiwan, there’s over 6 million female riders.
Even so, there’s no scooter able to respond to women’s needs for more than 60 years.
Thus, Gogoro teamed up an all-female crew
to create Gogoro Delight,
a smartscooter always puts her feelings first.
We believe that the true Delight is to liberate mobility for every Taiwanese woman with action,
and to make her can’t help saying “感覺好好！”
(Gan Jue Hao Hao. It means “when she feels right, everything’s gonna be alright” in Chinese.)
a smartscooter always puts her feelings first.
We believe that the true Delight is to liberate mobility for every Taiwanese woman with action,
and to make her can’t help saying “感覺好好！”
(Gan Jue Hao Hao. It means “when she feels right, everything’s gonna be alright” in Chinese.)
For Her Story
機車串連起台灣女子的生活場景，
我們喚醒女性共感經驗中的 Delight Moment
我們喚醒女性共感經驗中的 Delight Moment
並與 Gogoro Delight 建立情感連結。
在每個讓她不禁發出「感覺好好」的瞬間，
總有光打從心底自然流露。
有時獨自閃耀、有時互放光芒、有時隱隱微光就足夠。
這也讓我們相信原來生活可以像這樣，
一直一直感覺好好下去。
Everyday scenarios of women in Taiwan
Everyday scenarios of women in Taiwan
are connected by scooters.
To create emotional bonding,
Gogoro Delight awaked women’s shared experiences
and invited them to rediscover the light of each other.
Manifesto
女人是憑感覺的生物？那當然
Why do women always go with their feelings? But why not?
活著，本來就該讓自己感覺良好
You should let yourself feel good about the way you live.
我們能輕易看見彼此的光芒
Women can easily discover each other’s sparkle.
而且總是互相啟發
Mutually inspire, ignite, illuminate.
更在其中意識到自己的價值
Moreover, shine out her own self-worth.
於是美好的能量，在妳我之間交會
Accordingly, energy is swapped between us.
這樣的我們，感覺好好
The moment like this, feel so right, so delight.
Gogoro Delight
女人是憑感覺的生物？那當然
Why do women always go with their feelings? But why not?
活著，本來就該讓自己感覺良好
You should let yourself feel good about the way you live.
我們能輕易看見彼此的光芒
Women can easily discover each other’s sparkle.
而且總是互相啟發
Mutually inspire, ignite, illuminate.
更在其中意識到自己的價值
Moreover, shine out her own self-worth.
於是美好的能量，在妳我之間交會
Accordingly, energy is swapped between us.
這樣的我們，感覺好好
The moment like this, feel so right, so delight.
Gogoro Delight
Gogoro, Brand & Image
Creative Strategy & Copywriting: Max Yeh
Creative Strategy & Copywriting: Max Yeh
Creative Direction: Jye Rong
Art Direction & Design: Kaori Lo, Constance Lai
Production Partner: Deep Flow Media (By Her Video) /
LUCKYSPARK (For Her Video) & Remii Huang (Director)
© Gogoro
Art Direction & Design: Kaori Lo, Constance Lai
Production Partner: Deep Flow Media (By Her Video) /
LUCKYSPARK (For Her Video) & Remii Huang (Director)
© Gogoro
