NIKE AIR PRESTO X OFF WHITE TV COMMERCIAL (Unofficial)
In 2017, OFF-WHITE founder Virgil Abloh reconstructed 10 Nike footwear icons as a collaborative exploration. The Nike Air Presto, originally launched in 2000, was reconstructed with OFF-WHITE signatures; orange zip tag and tongue in cheek text with quotation marks. The objective of the project is to promote the Nike Air Presto x OFF-WHITE by showing off its iconic design and lifestyle associated with the shoe, targeting active people and shoe collectors.
*This is not a commercial project, it is a school assignment I worked on while studying in 3dsense Media School*
The concept of this project is "The Iconic Choice", focused on showing off the shoe's iconic features as a lifestyle shoe of choice in an energetic animation.
Credits
Sound: Elysium Audio Labs (No copyright)
Sound FX: Soundsnap
3D shoe and props: Turbosquid
STYLE FRAMES
The overall art direction of this project is industrial, bold, active.
Industrial elements complement the iconic design of OFF-WHITE's branding in the fashion industry as a streetwear label.
Playing around with the individual element of the shoe in an experimental way will enhance how the viewer connects with the product, making the animation as unique as the shoe design.
By featuring the different environments the shoe is worn in, it captures the viewer's attention in a short amount of time to deliver the messaging on the shoe's features.
STORY BOARD
