Wookenju Coffeebar Brand Identity Renewal
Client. Wookenju Coffeebar, Seoul
Date. 2014. 03
Creative Director. Jonghwan Baek / Sechang Chun
Interior Design. Wallga Associates & C&Co.
Identity & Graphic Design. Cheolhee Hwang(Studio FLAG)
Wookenju, located on the main street of Hongdae, is a unique place
that sells coffee during the day, and wine at night.
The symbol visualizes the English initial “W” and “J” of the couple that owns Wookenju,
and uses stacked wine glasses as a motif, intuitively expressing the store’s specialties.
Black and white colors were used as main colors to symbolize night and day,
and gold tone was used as a point color to add elegance to the brand.