Baelux
BAENUE The New Lamp
As an up-and-rising brand, BAENUE places significance in providing high-quality lamps that accommodate the phenomenon of increased remote work environment and that break the boundary between work and home lifestyle from the coexistence of functionality and aesthetics. The project comprises strategy, naming, brand identity, package design, and other visual development.
BAENUE’s new intuitive logo surpasses the concept of nature and man, and space and time for this product to highlight its functionality and flexibility between specific subjects. In order to create more fluidity between graphic elements, the typography includes an ample amount of space.
The symbol prioritizes on depicting connection over placement to strengthen the brand philosophy; the infographic of assembling the lamp, the use of eco-friendly packaging, and other design applications all dedicate to a cohesive identity.
#brand identity #package design #lamp design #light design
