We sell sportswear focused on comfort and style to our customers. We also focus on providing this highly efficient service to local clubs and small clubs with realistic quality and competitive prices. We believe that this is one of the main virtues that any person, any club and any gym (our clients) should possess and it is one of our main values. The name of the pump originated from the shape of the muscles that athletes have and the incredibly toned body as a result of running and exercising.
The problem:
Starting-up a new brand and creating a brand that translates
growth for our clients business.
The solution:
We start to develop the brand identity with meaning growth to represent the brand goals. We have created a unique brand system that can expand itself with a simple design.
The color concept:
The idea of working with red came to give us access to another visual feature that is part of the PUMP brand
The use of the color helps to build the image of a brand that is available online and also reinforces the message of power, active and movement.
Let me know what you think of this project – your feedback is greatly Appreciated.
© 2022 Amr Ibrahem
