The need for an acute attraction of attention arises not only for highly specialized adult games, but also for games with human relationships in the basis of the plot. I have also encountered situations in which a client wants to show a commercial that arouses interest,
built on the principles of intrigue.
In this case, I have collected successful commercials that comply with the rule of showing erotic content, which have different motivations behind the launch of the commercial
Save the girl / get the girl drunk
Let me start with a game commercial based on erotic content. Such commercials make sense for just such games. However, the difficulty in promoting it is that you need to stay within the rules of the advertising platform. The theme's appeal to a targeting audience is as endless as the hunger for viewing delicious food. The concept is based on a visual novel that involves interacting with girls and acquiring new scenes with them. In the absence of material from the client (there are no girls besides their surroundings), the majority of the time was spent creating the narrative of first a dangerous situation and then, in contrast, a situation of seduction in a romantic atmosphere. In 2019, ending the creative with a choice of actions was new to mobile game advertising, so the context of the unusual ending of the commercial also bribed the unsophisticated advertising audience
Let me start with a game commercial based on erotic content. Such commercials make sense for just such games. However, the difficulty in promoting it is that you need to stay within the rules of the advertising platform. The theme's appeal to a targeting audience is as endless as the hunger for viewing delicious food. The concept is based on a visual novel that involves interacting with girls and acquiring new scenes with them. In the absence of material from the client (there are no girls besides their surroundings), the majority of the time was spent creating the narrative of first a dangerous situation and then, in contrast, a situation of seduction in a romantic atmosphere. In 2019, ending the creative with a choice of actions was new to mobile game advertising, so the context of the unusual ending of the commercial also bribed the unsophisticated advertising audience
Who stole the ring? (searching for a girl)
Another sharp erotic theme is crime. In the advertised game there is a hotel atmosphere with a rather immature view of character design (cartoonish, stylized in the case of the game situations). Therefore, in the case of this commercial, it is appropriate to say that showing an erotic version of a familiar character is a bold step towards attracting the attention of the advertising audience. The racy X-ray theme was also practiced in mobile ads between 2020 and 2021. Since the game material did not fit the style, I made the environment and the character itself myself. The result was a racy commercial with the right message and the intrigue of finding the missing ring
Another sharp erotic theme is crime. In the advertised game there is a hotel atmosphere with a rather immature view of character design (cartoonish, stylized in the case of the game situations). Therefore, in the case of this commercial, it is appropriate to say that showing an erotic version of a familiar character is a bold step towards attracting the attention of the advertising audience. The racy X-ray theme was also practiced in mobile ads between 2020 and 2021. Since the game material did not fit the style, I made the environment and the character itself myself. The result was a racy commercial with the right message and the intrigue of finding the missing ring
The Royal Wheel of Fortune
Stylization of the game under the theme of the kingdom from the past shows the implementation of the idea of introducing historical content through the prism of erotic content. Selection of girls from different cultures of the past to play with fortune. The presentation of the characters themselves comes to the fore here, where the importance of their attractiveness and the validity of her choice for the game. The advertisement realizes the exposition of the characters and the trendy roulette of late 2021
Stylization of the game under the theme of the kingdom from the past shows the implementation of the idea of introducing historical content through the prism of erotic content. Selection of girls from different cultures of the past to play with fortune. The presentation of the characters themselves comes to the fore here, where the importance of their attractiveness and the validity of her choice for the game. The advertisement realizes the exposition of the characters and the trendy roulette of late 2021
Emperor's Chambers
The Asian market of mobile games is quite a tidbit for a developer. Therefore, it is important to show the atmosphere of plenty. If girls are involved in this display, the ad becomes even more popular. The mentality of gift-giving is different in the Asian part of the world, with the format of obligatory gratitude in return. This is the context of the generous player and the grateful Asian girl. The choice emphasizes the diversity of characters in the game, and the context of encouragement cards with racy content encourages you to keep watching until the very end of the video. The launch of the video took place in 2021 and continued smoothly to a screening in 2022
The Asian market of mobile games is quite a tidbit for a developer. Therefore, it is important to show the atmosphere of plenty. If girls are involved in this display, the ad becomes even more popular. The mentality of gift-giving is different in the Asian part of the world, with the format of obligatory gratitude in return. This is the context of the generous player and the grateful Asian girl. The choice emphasizes the diversity of characters in the game, and the context of encouragement cards with racy content encourages you to keep watching until the very end of the video. The launch of the video took place in 2021 and continued smoothly to a screening in 2022
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2019 / 2021
2019 / 2021
