Melc.
Visual Identity - Rebrand 2K22
This project is the result of 6 months of work, reflection and questioning. I hope you like it as much as I am proud of it. It's a redesign of the visual identity of my brand, Melc.
It's purpose is to freshen up my work. It had been a year since I had the same logo but no graphic charter had yet been established. With this new graphic identity, I want to convey a new approach to my passion.
I wanted to make a fresh and dynamic identity that would meet my style of cartoon drawing.
The logo is a minimalist version of the old one. The few geometric shapes are controlled and give a more mature side that I try to convey. The logo represents with these 4 angles, the 4 letters of Melc which is an anagram of Clem; my nickname.
The choice of colors has been studied at length and they aim to convey all the good humor and creativity that defines me.
Melcos Gang
To represent these aspects, I created characters in order to bring Melc to life. They each have a personality and live an adventure through my work, as in a fiction.
Presentation style tattoo board to promote the stickers. Some stickers that I may put on sale. Would you be interested in stickers?
Small different but harmonious visuals that could be declined on business cards. The 4 designs can be collected like a card game.
Creative quote poster to show the graphic charter can be used on a paper format.
Illustration and animation made for the waiting scene of my Twitch channel. Don't hesitate to take a look :)
texture free ressource graphic design free type grain brush gratis gratuit design grunge poster logo logo rebrand rebranding concept art fictive business card mockup easy fast best commercial
Berneron Clément
