This well established business was sold. The new owners were not provided with the brand assets to produce marketing materials. I was hired to help recreate those assets and upscale the brand.
Step 1: clean up the existing logo, and create a vectored asset
Step 2: Work with the new owners to upscale the logo (compositional study below).
Final Logo (below)
The Owners asked me to upscale their related parent company logo and show a relationship between the two.
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