• Add to Collection
  • About


    Brand campaign for eBay created at BBDO NY.
You can find IT on eBay

eBay wanted to get the word out that they sold new stuff too. The new things. The hot items. The IT stuff.

IT. Two little letters that stand for whatever's hip, new and exciting. The challenge: Tell the story of IT. We began, as all good storytellers do, at the beginning.

eBay "IT Teaser"
How can one little word do all that?
eBay "The Making Of IT"
The epic story of a tiny word.