Baku Card
A digital platform which facilitates the use of a card designed for public transport.
This project which was distributed to me by Code Academy as my final project.
Case Study:
All public transportation (bus & subway) runs with Bakı Kart in Baku. Only way for getting and increase balance Bakı Kart is special payment terminals. Currently the existing system for increasing balance runs so late. Generally Bakı Kart needs innovative up-to-date and fast running solutions.
Challenges:
#1 Personas needs a digital platform where they can easily make quick payments from anywhere without waiting in line.
#2 I consider that we can get most of our users by handling payments online instead of the current payment method.
Hypothesis:
#1 If we create a mobile application, we can find out the problem related to the Baku Card according to the demand of the public.
#2 If we create a Landing Page, we can deliver the digital platform that we will create to more people.
Project duration:
40 days / 20+ screens
Used tools:
Figma / Google forms / Notion
Design process:
• Research – Online Survey / Interview / User Persona / Empathy Map / Benchmark
• Ideate – Information Architecture / Card Sorting / User Flow / Low Fidelity Wireframe / High Fidelity Wireframe / User Testing
• Design – UI / UI kit / Prototype / Presentation
THANKS FOR ATTENTION!
