• Add to Collection
  • Tools Used
  • About

    About

    This lookbook is an overview of the current Spring 2014 Advertising Campaign for Canadian denim retailer, Bluenotes. I was involved in conceptual… Read More
    This lookbook is an overview of the current Spring 2014 Advertising Campaign for Canadian denim retailer, Bluenotes. I was involved in conceptual planning, photoshoot art direction, graphic design and photo manipulation. The concept was to shoot in-studio with large colourful props. In post production, patterns and prints were added to the imagery. The result is a fun, cut-and-paste vibe that is bright and in-your face; a nice transition from the holiday campaign. These images are being used for in-store and digital marketing and other advertising outlets during the Spring season. Photographer – Carlyle Routh Hair + Makeup – Julia & Julia Wardrobe – Christine Brant @ Judy Inc. Talent – Jocelyn @ Elmer Olsen Models (Toronto) Talent – Elissa@ Sutherland Models (L.A.) Talent – Ben @ Next (L.A.) Retouching– Carlyle Routh Read Less
    Published: