REBRANDING & PACKAGING
Melodi is the leading boutique chocolate producer and chocolate supplier in Turkey. Melodi’s journey started in Samsun in 1957. Kemal Taşar learned the art of chocolate making in his father’s chocolate shop in Istanbul.
They were a small family, yet today they share the same Melodi with millions of people around the world. So, we created a concept using the heritage and yet modernized the brand with a striking color palette. We combined modern sans serif in contrast with elegant scripts and created a timeless look. "The musician cat" is inspired by the streets of Istanbul in the 1950s-1960s.
Let the journey begin with the first bite.
Rebranding & Packaging: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born