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Elnett Lisíssimo | L'Oréal Paris
Creation of the packaging design of a new product launched by L' Oréal Paris, Elnett Lisíssimo, the first portuguese illustration logo.

"Being part of the history of this brand is a privilege, since there are few young creatives that with my age and still at the stage of preparation for professional life, receive the opportunity to participate in a real project with a brand as iconic and still be recognized and successful as it have been."
"Before I got involved in this project with the team of L'Oréal, the brand Elnett represented for me a classic mark for mature and elegant women. The Elnett brand was present in my childhood and certainly in many other young women, through previous generations - mothers and grandmothers - and has always represented to me a luxury brand by being associated with gold color and have that unmistakable fragrance. Currently Elnett consider a timeless and true to your brand values​​.
With the new packaging design of Elnett hairspray Lisíssimo feel that brought an important milestone in the history of the brand and foremost I contribute to its rejuvenation."
"The main challenge of this project was to respond with the utmost rigor the proposed briefing a short time: draw a new illustration for the packaging Elnett hairspray Lisíssimo that differentiated as an object of art, creativity and inspiration, and that created a closeness and identification with a younger target ."
"The illustration I created symbolizes attitude, confidence, elegance, distinction and a bold look and these are the characteristics that we find in young women of today. I believe that is bet in this visual proximity to the launch of this new product will Elnett immense success in the market. In addition to the team of L' Oréal has chosen a clever and effective marketing strategy : to reach a young audience nothing like resorting to young to do so."
1. First sketch for illustration
2. Second sketch for illustration
3. Final Product
"My references and inspirations have focused on major trends in hairstyling station dominated by the trapped hair as well as the feminine beauty of all women who have been part of the history of L' Oréal Paris - the brand ambassadors and representatives of the international brand."
"The L'Oréal Paris presented the outcome of the challenge "48h L'Oréal Paris Elnett Creative" offered to the students of IADE-U, under the supervision of three faculty members and agency McCann Portugal, thus revealing the strong commitment of the brand in Portugal and Portuguese creativity. 
This creative journey, where IADE-U 37 students participated, 10 finalists were chosen and determined the winning bid of Ana Catarina Hagatong, which became the first Elnett designer packaging with a uniquely portuguese illustration. (...)"

_Vida Económica, 17 de Março de 2013
 
See my personal interview for the program Imagens de Marca in:
 
http://imagensdemarca.sapo.pt/entrevistas-e-opiniao/entrevistas/ana-hagatong-aluna-iade/
The Official presentation of the new image of the product, in Lisbon
Elnett Lisíssimo from L'Oréal Paris represented in Cannes Festival, designed by Ana Catarina Hagatong
Elnett Lisíssimo | L'Oréal Paris
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Elnett Lisíssimo | L'Oréal Paris

Creation of package design for the launch of a new product from L'Oréal Paris - Elnett Lisíssimo, the first Portuguese illustrated logo, awarded Read More
10
713
1
Published: