.
The main obstacle we were facing before starting with this project is that the claim of "100% money back" sounds like a scam. The potential costumers didn't believe the cashback and therefor Lingoda itself.
With this concept we wanted to bring authenticity and to personalise the product. To show that learning a new language is challenging but the reward is first of all - speaking new language with confidence and second - getting a full money back.
When starting this project we had few things in mind. We wanted to create fun and engaging concept with honest messaging. The product Lingoda offers is called Language Sprint. Language Sprint is a 2 months online language course with up to 100% cashback if following their rules. And learning a new language isn't easy but the reward is definitely worth it. So, we wanted this concept to show exactly that.
Those moments of leaning. The struggles and success.
My role in this project was being a design lead that generates ideas, being closely involved into concept creation, production briefing, photoshoot supervision and supervising static/motion assets creation.
Big kudos to everyone from the Lingoda design team involved in the project 💖
With this concept we wanted to bring authenticity and to personalise the product. To show that learning a new language is challenging but the reward is first of all - speaking new language with confidence and second - getting a full money back.
When starting this project we had few things in mind. We wanted to create fun and engaging concept with honest messaging. The product Lingoda offers is called Language Sprint. Language Sprint is a 2 months online language course with up to 100% cashback if following their rules. And learning a new language isn't easy but the reward is definitely worth it. So, we wanted this concept to show exactly that.
Those moments of leaning. The struggles and success.
My role in this project was being a design lead that generates ideas, being closely involved into concept creation, production briefing, photoshoot supervision and supervising static/motion assets creation.
Big kudos to everyone from the Lingoda design team involved in the project 💖
Icons
Many fun and delicious icons were designed for this project. Following the new illustration style we created icons to support and explain our product.
Photography
We wanted our protagonists to have honest and spontaneous expression. We kept the photography quite editorial looking by styling our models in chick and fun outfits supported by the beautiful and rich backdrops in our Lingoda brand colours.
Illustrations
A set of illustrations were created to support our social media and website. All the characters and spot illustrations were designed in our new updated illustrations guidelines that gave the final product a very Lingoda personal feel. Some of the spor illustrations and characters were also animated.
Landing page
We updated and redesigned our Language Sprint landing page to match our new campaign and new illustrations style. We worked very hard to make everything consistent and coherent and the final result shows the hard work behind it.
You can find out more here:
https://www.lingoda.com/en/sprint/
We updated and redesigned our Language Sprint landing page to match our new campaign and new illustrations style. We worked very hard to make everything consistent and coherent and the final result shows the hard work behind it.
You can find out more here:
https://www.lingoda.com/en/sprint/
Design assets
Variety of static assets were designed for the purpose of our paid and organic social media channels, CRM emails, Google discovery assets and so much more. All the assets were translated in 4 languages which created a ton of them.
Variety of static assets were designed for the purpose of our paid and organic social media channels, CRM emails, Google discovery assets and so much more. All the assets were translated in 4 languages which created a ton of them.
