F E E L T H E Z X I E N C E
Brought to live the new adidas originals ZX 2K BOOST campaign into LATAM markets through a oddly satisfying e-commerce and digital experience connecting costumers with a squishy, comfort and
colorful sensations.
S E T T I N G S
Developed an immersive and interactive WHS experience that hosted the most wild sneaker heads to live in first hand the ZXience.
T E X T U R E S
D I G I T A L C O N T E N T
S T E E L S
Local Agency: Wunderman Thompson Colombia
Colombia CEO: Julián Mercado
CCO:Daniel Payán
Executives Creative Directors: Pipe Ruiz, Diego Rodríguez
Creative Director: Lukas Vergel
BXA Director: Sergio Pinzón
Digital Director: Stefannie Parra
Account Director: Federico Roa
Designers / UI: Gustavo Mejía, Paola Rueda, Camilo Rojas.
3D Concept Design Assistant: Andrés Moreno
adidas brand manager: Valentina Benítez
