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    Offering a fun and creative alternative to other ready-made lunch meals, the idea is to deliver a healthy meal through the appeal brought by inte… Read More
    Offering a fun and creative alternative to other ready-made lunch meals, the idea is to deliver a healthy meal through the appeal brought by interesting packaging and fun contents. Read Less
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When I was growing up, one of my favorite treats was the prepared meals that my dad would make me. Almost every day I’d be presented a plate of fun objects, made of fruits, vegetables, rice, and sometimes meat. These lunches were inspired by the bento boxes of Japan, where my dad was once stationed. In Japanese culture, the sky is the limit on the creativity of these objects. Often times, the meals would follow a theme, enacting a fun scene made up of various layered veggies, meat and rice. 

Today, my dad and I share an interest in eating healthy. We share an affinity for organic goods, and always try to work them into our meal plans. 
Taking the joy that I still hold from these childhood memories, and my current food interests, my proposal is to produce and sell a line of prepared “Bento” meals, to be sold across the nation’s grocery chains. With the use of colorful and playful packaging, as well as the unique scenes made of fresh organic goods within, I hope to emphasize the importance of a healthy and balanced meal to today’s youth. 
Packaging Design
Om Nom Box Identity Design
Illustrated Characters 
Logo Design
Promotional: Advertisement Campaign
Magazine Full Page Ad Layout Example
Magazine Full Page Layout Example
Promotional: Poster Design
Poster Examples
Bus Shelter Example
Point-of-Purchase Design
P.O.P. Environment Example
Media Used: Illustrator, Photoshop
Target Audience: Children, ages 4-10, who aren’t satisfied with “normal” lunches 
Secondary Target Audience: Parents, who seek a healthy meal option that will appeal to their young children 
Tertiary Target Audience: Anyone attracted to Japanese culture, healthy foods, and “cute” products