Naming, visual identity, art direction, copywriting and digital for Notting Hill based luxury apartments The Pembridge. Homes for halcyon living.

Inspired by the cladding on the building’s facade the visual identity uses various graphic line patterns to capture the different rhythms and lifestyles of The Pembridge’s residents and the pulse of Notting Hill.

The result is a minimal yet refined identity that reflects the quality of the luxury apartments.