Details- Graphic Design Senior Projects 1
Jo Davison 
Fall 2022

Overview- For this project, the objective was to redesign the packaging of an already existing line of packaged goods. The design needed to appeal to a sophisticated demographic. The project needed to include at least four design variations. The final designs had to be mocked up. 

Design Thinking- I wanted to bring more color into the Thayers packaging. I decided each variation would be a different color that related to the scent. I created a wavy pattern to use in the background of the label. I created outlines of the different plants used in each variation as a main design element for the front of the labels. I used a bold san serif text vertically to display the brand name. 

Challenges- For this project I had challenges with color when printing my design out to mock up design on the bottles. There was a lot of trial and error of color printing to make sure the colors that we’re printing were exactly how I wanted them to look from my computer screen. 

New Lessons- I learned a lot about color and making sure to print my project out early in order to correct colors better to match my screen. I also learned printing early helps get font sizing and other elements to be the correct size.