CLAR'E DONNA
Packaging illustration for the feminine hygiene product line "Clar'E Donna"
Client: Jenesta s.r.l.
Illustration: Chiara Cau
Graphic design: Ilaria Giovagnorio
Digital illustration (Procreate)
The client requested the illustration to be focused on the quality and pureness of the product's natural ingredients: Calendula officinalis, Malva sylvestris, Helicrysum italicum, Melaleuca alternifolia, Lavandula angustifolia, Aloe vera.
Following the payoff "naturalmente libera" ("naturally free"), I represented a woman surrounded and covered by the botanical elements, to trasmit an image of quietness and wellness.
I opted for digital graphite to give the illustration a simple and elegant style, using a limited colour palette with a double purpose: the desert-like colours allude to the fact that the product formula has no water added, for it is replaced with 100% aloe vera juice; the gold tones are also a reference to the richness and top quality of the natural components.
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