SPAR Winter Butchery Leaflet

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BRIEF

SPAR asked us to create a two page leaflet template for their winter butchery freshline leaflet features.

OBJECTIVE

Create a modern look and feel for the leaflet template by using an eye catching and mouth watering imagery of their butchery products to catch the attention of the customer and give them an appetite for the products.

SOLUTION

We teamed up with photographer Kim Thunder and food stylist Gillian Smith and Istock imagery where necessary to create modern, appetising and aesthetically pleasing imagery of the butchery product for the winter season. We shot the products in ready meals so that the customer could have an idea of what meals they could prepare with the products being sold.

P&P LAYOUT

For the price point layout we created a very minimal visual hierarchy with the price as the primary visual and the product brand as the next thing you see as this is highlighted in bright color.