Chefio is a leading household appliance brand in Vietnam, coming to Tree when the brand was still struggling with reaching its consumers. Having "put on" a complete identity that seemed to bring good results, Chefio did not receive the expected results. An unworthy identity has "buried" the brand " in the commercial arena. Therefore, when sharing with Tree, Chefio wishes to restructure the brand identity to suit the aesthetic and oriented position of the brand name.
Chefio will return with a look that suits the brand's visions and values and comes out as a brand that strives for timeless, sustainable quality that meets most consumer needs. At the same time, the logo appearing on the product must be flexible, always in a position with a good viewpoint.
The Chefio identity is created from a large and bold font system with curves and circles to create familiar images with the unique identity of the home appliances field.
Tree chose a simple letterform logo formed from thick and bold handwriting to create solidity for the brand while showing a commitment to the durability and quality of the product. The logo symbol in letters, while not sophisticated, its delicacy creates a feeling of luxury when applied to products. A unique identity for the household industry.
From the font system created by bold curves and round strokes, Tree develops a unique set of Icons that identify Chefio's products printed on the brand's packaging or publications, creating a series of distinctive images as an introduction to consumers.
With only a simple font system, Tree has successfully built a distinctive and outstanding brand image in the market, delivering a worthy brand identity to the brand’s values of visions of a leading brand in Vietnam.