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DUDE Coffee brand strategy - branding & packaging




About DUDECAFF
DUDECAFF name is name is derived from DUDE + CAFF + DECAF
It’s a coffee brand , produces decaf coffee and multiple caffeine ratio .
They provide solutions for persons who usually need coffee in their careers and daily life , and care about their health , because of the caffeine side effects .
The idea of the brand is to reduce the caffeine in coffee so that people can enjoy and benefit from it without harming health

Process & Results
I have created a brand strategy for the brand based on the study and careful research in
 the field of brand work and the problems and solutions that it wants to present to the target group.
After making the strategy, the complete visual identity was designed and a packaging design was 
made for coffee with all its products .

Deliverables
Brand strategy , Brand Identity , logo design , packaging 







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DUDE Coffee brand strategy - branding & packaging
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DUDE Coffee brand strategy - branding & packaging

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