Project: Loftbek — a manufacturer of loft-style furniture.
Task: Bringing a new brand to the market, increasing awareness. Creating a logo and corporate style that will convey brand positioning from the first seconds of visual communication.
Solution: The decision of the brand designers of the Space agency was to create a font logo with the image of a chair, instead of the letter "K". Why a chair? Because it is the piece of furniture that can be considered as the cornerstone of any interior. The chair has many meanings — engineering thinking, ergonomics, imagination. The shape and presentation of the “chair” in the logo is non-standard, since the “loft” style does not appeal to everyone, and the task of the logo is to directly hook the representatives of the target audience, to intrigue them. The color palette is warm and creates a feeling of coziness and comfort
Task: Bringing a new brand to the market, increasing awareness. Creating a logo and corporate style that will convey brand positioning from the first seconds of visual communication.
Solution: The decision of the brand designers of the Space agency was to create a font logo with the image of a chair, instead of the letter "K". Why a chair? Because it is the piece of furniture that can be considered as the cornerstone of any interior. The chair has many meanings — engineering thinking, ergonomics, imagination. The shape and presentation of the “chair” in the logo is non-standard, since the “loft” style does not appeal to everyone, and the task of the logo is to directly hook the representatives of the target audience, to intrigue them. The color palette is warm and creates a feeling of coziness and comfort
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