This is the final logo.

We were tasked with creating a logo that looked sophisticated and elegant for this start-up company. The client chose a deep purple, grey and black as her colors. At my suggestion we added the complementary teal. We were given a lot of freedom since we had previously worked for this client on another project (Guardian Consulting). I tried to make this concept look like a piece of modern art and was thrilled that the client chose it.
 
Find out more about Key Concierge at www.yourkeyconcierge.com.

Variations on the modern art theme - I liked the simplicity created by the circle, but thought it lost a bit of the "art" feel. I was not a fan of the artwork in the "K" as it seemed to lose both the artwork feel and any sophistication.

This concept was based on the idea of a seal or signet. I preferred the ones where the "K" was not a different color, but others felt it looked more like an "H" without distinguishing it in some way from its reverse.

This concept was meant to feel substantial and modern. I think it looks more like a builder's logo than a concierge service, but it was a nice contrast to the others I'd created.

This concept leans heavily on the idea of a gate or exclusive community where the services the client offered might be appreciated.