The brief was to encourage South Africans to vote in the upcoming elections. We were given 48 hours to conceptualise, film, edit and submit a 60second TV commercial.
Cannes Young Lions | I VOTE SA - Cinemark
7
212
0
Published:

Cannes Young Lions | I VOTE SA - Cinemark

This TV ad uses the insight that when you don't vote someone else's opinion counts more than yours.
7
212
0
Published: