Ofelia de Souza
A Cinematic Tourism Campaign
The Majestic Adventures of Ofelia de Souza is a promotional film that targets the M&I tourism segment we developed for the Porto & North of Portugal Tourism Board (Conventions Bureau) in 2021.
The concept for “The Majestic Adventures of Ofelia de Souza” focuses on a strong and magnetic character – Ofelia de Souza, a mature epicurist and fashionista with striking looks and charismatic speech. As a personification of Porto and North, Ofelia had to showcase the region’s products interestingly and differently, as well as the region’s dynamics and authentic essence. We have Ofelia’s nonchalant gestures, her dazzling wardrobe and the flashy hairstyle and accessories that change across the film, portraying that parallelism.
Discover more about this project at kobu.agency
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By KOBU Agency | Production Company: KOBU Photon | Filmmakers Production: New Light Pictures | Concept & Director: Sandra Lopes | Producer & Art Director: Mónica Loureiro | Executive Producer: Nuno Tenazinha | Written by: Sandra Lopes, Isabel Evaristo, Mónica Loureiro | Director of Photography: Pedro Matos | Editor: Patrício Faísca | Ofelia de Souza: Kimberley Pearl | Ofeliette: Diana Silva | Ofelier #1: Paulo Oliveira da Silva | Ofelier #2: Francisco Rodrigues | Painter: Dario Sá Nogueira | Film Production Partners: Glitterati, Snowberry | 1st AC / Follow Focus: Patrício Faísca | Drone Op: Ricardo Flôxo | Sound Director: André Ferreira | Director Assistant: Pedro Santos | Graphic Design & Illustration: Beatriz Varela, Brígida Guerreiro, Pedro Santos, Sónia Duarte | Colorist: Patrício Faísca | Sound Master: André Espada | Wardrobe Stylist: Vera Deus | Wardrobe Assistant: Jordann Santos | Hairstylist: Zé Carlos Taipa | Make-up Artist: Tinoca | Make-up Assistant: Cidália Faria | Set Designer: Joaquim Szkutnik da Rocha for SNOWBERRY | Set Designer Assistant: Raquel Gouveia for SNOWBERRY | Music: The 5th Season by Nono, The Peaceful king by Francesco D’Andrea, Still Life by ANBR, French Waltz by Ilya Truhanov, Roads Signs by Nicolas Major
Special Thanks Styling: Decenio, Diogo Miranda, Elements, Gonçalo Peixoto, House of Filigree, JJ Heitor, Lion of Porches, Luis Onofre, Meam, Nuno Miguel Ramos, THE design, VAVA eyewear | Art: Aqueduto Eventos, Bairro Arte, Bloom Flores, Catering do Palácio Freixo, Centro Ciência Viva Vila do Conde, Olga Noronha, Palace Catering, Remate Protagonista
The film aesthetics shows an intense visual mood characterized by an opulent colour palette that perfectly combines nostalgia and modernity. We sought references from our favourite artists, like Wes Anderson’s aesthetics, which inspired the symmetrical rule we can observe in almost every scene. Other cinematic classics inspired specific moments, like the scene “Paint me like one of your Portuguese girls” from James Cameron’s Titanic and the staircase dance that brings Todd Phillips’ Joker vibes to the setting.
Social media
The fun part
Launch event and Exhibition
The launch event happened in Porto in October 2021. It was hosted by Porto Tourism Board President in an amazing venue – Furnas da Alfândega do Porto. We carefully designed and implemented an exhibition to complement the campaign’s launch, showcasing the project stages from its inception to post-production.
The proper lighting set the ambience, and the purple carpet outlined the way through the exhibition, where we shared the adventures of developing such a project. An Ofeliam photo spot where we could read in purple neon lights, “Trust me, darling, I know!” worked as a prompt to share the Instagram AR filter where the user got Ofelialized with her fantastic hairstyle, glasses and lips!
The launching event and exhibition was an emotional moment for us because it was the project’s culmination, and it marked the climax of several months of utter dedication.
“The Majestic Adventures of Ofelia de Souza” has been incredibly welcomed by the public and has already collected many relevant international awards. The film ranked first place as the Best Film in Tourism Products in the CIFFT Circuit, with prizes such as a Gold Trophy in New York Festivals, the Grand Prix in Japan’s World’s Tourism Film Festival and a Gold Award in Cannes Corporate Media & TV Awards.
