Anybody can be a fashion model. Never mind having a perfect figure or fitting in with today's perceptions of beauty. If we all had the right stylists, runway haute couture clothing tailored to fit, and fashion photographers, we could all be transformed into a stunning work of art on the runway and on print.
What if we could create a place where anybody could experience high fashion?
MORETTA is haute couture within reach.
- Every Room A Photo Stage: No need for selfies. Photographers are everywhere, and everywhere is the perfect place for a photo. Every room in MORETTA would be designed richly as if they were photo stages.
- Masquerades: Grand social events and a fashion spectacle. The hotel becomes a cutting-edge fashion microcosm.
I chose to design a clothing rack for the MORETTA fashion designers to showcase their designs to the visitors. Conceptually, this clothing rack is an abstraction of the masquerade.
A mask hides some parts of the face and reveals other parts of the face. As a result, it creates curiosity to the onlooker. It seduces them and makes them wonder, "Who is behind that mask?"
Similarly, the clothing rack is designed to be sensual and mysterious. It frames the clothing. It also engages the onlooker in 3-dimensional space by partially occluding the clothing from some angles, and revealing it from other angles. This "mask" effect entices and seduces passerbys to interact with the form by walking around and through it.
MORETTA's resident designers provide their own unique avant garde clothing interpretations. These are made available at an affordable rental-based price to guests to be worn within the MORETTA grounds.