Freeform / Steelworks x Vladislav Solovjov

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Creative explorations of full CG sneaker materials. It was my pleasure to collaborate with Steelworks (steelworks.studio) and do some creative direction as well as 3D motion design for this incredible project.

We decided to bring different elements of a running shoe to life and visually reflect what sneakers are about. With my creative approach, it’s about high-quality materials, comfort, lightweight fabric and flexible foam soles. 4 key elements of any type of sneakers. Thanks to Echoic for the outstanding sound design! It was an incredible collaboration.

CG, Design, Direction: Vladislav Solovjov
In collaboration with: Steelworks
Sound: Echoic
Year: 2022