Bosch China had difficulties to have a consistent online communication for their products.
After almost 2 years of discussions, our team had a chance to start propose a standard module structure that could be used for all their products, and 'walk' together with the leaflets structure based on their "Outside Great, Inside Greater" insight.
Basically the modules are presented in this order: Product teaser, Outside (intro, interactive area, main features); Inside (intro, interactive area, main features); Green Technology; Models Specification, Users Comments; Dealers Locator.
After almost 2 years of discussions, our team had a chance to start propose a standard module structure that could be used for all their products, and 'walk' together with the leaflets structure based on their "Outside Great, Inside Greater" insight.
Basically the modules are presented in this order: Product teaser, Outside (intro, interactive area, main features); Inside (intro, interactive area, main features); Green Technology; Models Specification, Users Comments; Dealers Locator.
creative direction - Nando Correa
art direction - Nando Correa, Oscar Zhang
design - Oscar Zhang, QiLi
art direction - Nando Correa, Oscar Zhang
design - Oscar Zhang, QiLi
